# Help customers request the right cleaning scope

An illustrative plan to adapt to your actual services. Page routes, form fields and category descriptions are a starting point.

https://umitkaratay.com/guides/cleaning-business-website-seo/ · EN · 2026-10-19

| Job | Explain on the page | Ask before preparing a quote |
| --- | --- | --- |
| Recurring home cleaning | Visit frequency, included rooms/tasks and how supplies are handled. | Approximate home size, frequency and ZIP code. |
| Deep or move-out cleaning | How the scope differs from a routine visit and which extras need agreement. | Approximate size, empty or occupied property, and intended date. |
| Office cleaning | Areas cleaned, access arrangements and who discusses the specification. | Site size, working hours and requested frequency. |
| Specialist work | Exactly which surfaces or environments the team can handle. | The material or setting before giving a price or availability. |

## Page plan

- `/home-cleaning/` — **Home cleaning:** Help a household understand the recurring service.
- `/deep-cleaning/` — **Deep cleaning:** Explain the larger one-off scope and optional extras.
- `/move-out-cleaning/` — **Move-out cleaning:** Answer timing, property-access and scope questions.
- `/office-cleaning/` — **Office cleaning:** Give facilities and office managers their own brief.
- `/cleaning-quote/` — **Quote request:** Carry the selected job into a short, relevant request.

## Try a cleaning quote brief

| Field | First request | Options or hint |
| --- | --- | --- |
| Cleaning type | Required | Recurring home cleaning; Deep cleaning; Move-out cleaning; Office cleaning |
| Approximate property size | Required | Example: 1,200 sq ft or a two-bedroom apartment. |
| How often? | Optional | One time; Weekly; Every two weeks; Other or not sure |
| ZIP code | Required |  |

## Category decision

- **House cleaning or commercial cleaning:** Choose the available primary category for the actual main customer group.
- **A genuine specialist cleaning service:** Consider an additional category only for established services such as carpet or window cleaning.

These are descriptions to look for in the live category selector, not a verified category list. Choose the available primary category that best describes the business; add secondary categories only for services it actually provides.

## Code example

Describe the real business with LocalBusiness and the cleaning services it provides. Add evidence-backed reviews and credentials only when the website visibly supports them.

```json
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Example business",
  "url": "https://example.com/",
  "telephone": "REPLACE_WITH_VERIFIED_NUMBER",
  "areaServed": "Real service area"
}
```

A precise scope reduces unsuitable requests. Explain what a standard visit includes, then make it easy to ask about extras.

## Sources

- [Google Business Profile: manage your business category](https://support.google.com/business/answer/7249669?hl=en)
- [Google Business Profile: service-area and hybrid businesses](https://support.google.com/business/answer/9157481?hl=en)
- [Schema.org: LocalBusiness](https://schema.org/LocalBusiness)
- [Schema.org: Service](https://schema.org/Service)

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Ümit Karatay · https://umitkaratay.com/