# Build different routes for repair, maintenance and replacement

An illustrative plan to adapt to your actual services. Page routes, form fields and category descriptions are a starting point.

https://umitkaratay.com/guides/hvac-website-seo/ · EN · 2026-10-19

| Service | What a customer needs to decide | Details to confirm with the business |
| --- | --- | --- |
| AC repair | Coverage, answered-call hours and how to request a visit. | Systems serviced, seasonal availability and call-out process. |
| Maintenance | What is inspected or cleaned and how recurring visits are arranged. | Included tasks, exclusions and any real maintenance-plan terms. |
| Heat-pump or system replacement | Assessment steps, installation scope and what changes the estimate. | Equipment types installed, warranty information and verified financing options if offered. |
| Commercial HVAC or refrigeration | Whether the business serves the building or equipment concerned. | Actual commercial capacity, equipment coverage and response arrangements. |

## Page plan

- `/air-conditioning/repair/` — **AC repair:** Give urgent cooling problems a direct contact path.
- `/air-conditioning/maintenance/` — **AC maintenance:** Explain the visit and any ongoing service plan.
- `/heat-pumps/installation/` — **Heat-pump installation:** Support assessment and comparison before purchase.
- `/commercial-hvac/` — **Commercial services:** Create this only when commercial work is actually offered.
- `/service-area/` — **Service coverage:** Show the locations and hours the team can genuinely support.

## Try an HVAC inquiry

| Field | First request | Options or hint |
| --- | --- | --- |
| What do you need? | Required | Repair; Maintenance; New system or replacement; Commercial assessment |
| Equipment type | Optional | Central AC; Ductless or mini-split; Heat pump; Commercial equipment; Not sure |
| ZIP code | Required |  |
| Property type | Optional | House; Apartment or condo; Commercial property |

## Category decision

- **HVAC or air-conditioning contractor:** Choose the available category closest to the business’s main service.
- **Heating or refrigeration specialty:** Add only an available category matching work the company genuinely accepts.

These are descriptions to look for in the live category selector, not a verified category list. Choose the available primary category that best describes the business; add secondary categories only for services it actually provides.

## Code example

Use HVACBusiness for the actual contractor, with visible services and genuine coverage. A cooling-only business should not list heating or commercial services merely to fill the example.

```json
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Example business",
  "url": "https://example.com/",
  "telephone": "REPLACE_WITH_VERIFIED_NUMBER",
  "areaServed": "Real service area"
}
```

Keep seasonal maintenance information available year-round, then update availability and offers when they actually change.

## Sources

- [Google Business Profile: manage your business category](https://support.google.com/business/answer/7249669?hl=en)
- [Google Business Profile: service-area and hybrid businesses](https://support.google.com/business/answer/9157481?hl=en)
- [Schema.org: HVACBusiness](https://schema.org/HVACBusiness)

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Ümit Karatay · https://umitkaratay.com/