# Separate recurring care from a new landscape project

An illustrative plan to adapt to your actual services. Page routes, form fields and category descriptions are a starting point.

https://umitkaratay.com/guides/landscaping-website-design/ · EN · 2026-10-19

| Type of inquiry | Show before asking for contact details | Information that helps the estimate |
| --- | --- | --- |
| Recurring lawn and garden care | Areas covered, service frequency and what a normal visit includes. | ZIP code, approximate property size and requested frequency. |
| New planting or landscape design | A few real projects, the design process and who supplies materials. | Goals, rough site size and intended start period. |
| Patio or hardscape project | Examples of the work actually offered and the site-assessment process. | Type of surface, access constraints and approximate area. |
| Irrigation work | Whether the service covers installation, repair, seasonal checks or a combination. | Existing system, problem type and property location. |

## Page plan

- `/landscaping/` — **Landscaping overview:** Help visitors choose between care, design and construction.
- `/lawn-care/` — **Recurring care:** Explain the service schedule and inclusions in one place.
- `/landscape-design/` — **Design and installation:** Explain the steps from brief to a finished outdoor space.
- `/projects/courtyard-redesign/` — **A real project:** Describe the original problem, agreed work, materials and completed result.
- `/request-estimate/` — **Request an estimate:** Use the chosen service to make the request easier to assess.

## Try a landscape project brief

| Field | First request | Options or hint |
| --- | --- | --- |
| What are you planning? | Required | Recurring garden care; New planting or design; Patio or hardscape; Irrigation |
| ZIP code | Required |  |
| Approximate outdoor area | Optional | Small yard or courtyard; Medium residential yard; Large residential or commercial site; Not sure yet |
| Your main goal | Optional | Example: a lower-maintenance garden with space for outdoor seating. |

## Category decision

- **Landscaping or landscape design:** Choose the available category matching the business’s main work.
- **Lawn care or irrigation work:** Consider additional categories for substantial services the team really delivers.

These are descriptions to look for in the live category selector, not a verified category list. Choose the available primary category that best describes the business; add secondary categories only for services it actually provides.

## Code example

Use a valid business type with Service descriptions for the actual landscaping work. Do not invent a LandscapingBusiness type or add services absent from the website.

```json
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Example business",
  "url": "https://example.com/",
  "telephone": "REPLACE_WITH_VERIFIED_NUMBER",
  "areaServed": "Real service area"
}
```

Show each real project as a small story: starting point, brief, work and finished space. A project photo becomes more useful when visitors understand what changed.

## Sources

- [Google Business Profile: manage your business category](https://support.google.com/business/answer/7249669?hl=en)
- [Google Business Profile: service-area and hybrid businesses](https://support.google.com/business/answer/9157481?hl=en)
- [Schema.org: LocalBusiness](https://schema.org/LocalBusiness)
- [Schema.org: Service](https://schema.org/Service)

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Ümit Karatay · https://umitkaratay.com/