# Give each practice area a clear first conversation

An illustrative plan to adapt to your actual services. Page routes, form fields and category descriptions are a starting point.

https://umitkaratay.com/guides/law-firm-website-seo/ · EN · 2026-10-19

| Visitor’s question | Useful page content | Information the firm should verify |
| --- | --- | --- |
| Does the firm handle this kind of matter? | A focused practice page describing the work accepted and the first consultation. | Actual practice scope and jurisdictions served. |
| Who would advise me? | A genuine lawyer profile linked to relevant practice pages. | Name, role, current professional details and approved biography. |
| What happens after I contact you? | Explain the intake steps, reply process and fee discussion. | Who reviews initial requests and how conflicts are checked. |
| Can I visit or speak remotely? | Real office details, accessibility information and consultation options. | Available locations, languages and appointment process. |

## Page plan

- `/practice-areas/` — **Practice areas:** Let visitors identify the relevant work without legal jargon.
- `/practice-areas/employment/` — **One real practice area:** Explain who the firm helps and how to request a consultation.
- `/people/` — **Lawyer profiles:** Connect the service to the people providing it.
- `/offices/` — **Real offices:** Show genuine locations and how consultations are arranged.
- `/consultation/` — **Initial inquiry:** Explain what to share at the first step and what will happen next.

## Try an initial inquiry outline

| Field | First request | Options or hint |
| --- | --- | --- |
| Area of interest | Required | Employment; Business contracts; Property; Other or not sure |
| Relevant state or jurisdiction | Required |  |
| Preferred way to speak | Optional | Phone consultation; Video consultation; Office appointment; Please advise |
| Preferred contact period | Optional | Morning; Afternoon; Flexible |

## Category decision

- **Law firm or the appropriate legal specialty:** Use the available category that best represents the practice.
- **A further genuine practice specialty:** Additional categories should reflect the firm’s actual services and eligibility.

These are descriptions to look for in the live category selector, not a verified category list. Choose the available primary category that best describes the business; add secondary categories only for services it actually provides.

## Code example

Use LegalService only for the real provider and its visible details. The firm should approve biographies, practice descriptions and any professional claims before publication.

```json
{
  "@context": "https://schema.org",
  "@type": "LegalService",
  "name": "Example business",
  "url": "https://example.com/",
  "telephone": "REPLACE_WITH_VERIFIED_NUMBER",
  "areaServed": "Real service area"
}
```

A clear consultation process and accurate lawyer information usually help a prospective client more than another broad “legal services” paragraph.

## Sources

- [Google Business Profile: manage your business category](https://support.google.com/business/answer/7249669?hl=en)
- [Google Search: local business structured data](https://developers.google.com/search/docs/appearance/structured-data/local-business)
- [Schema.org: LegalService](https://schema.org/LegalService)

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Ümit Karatay · https://umitkaratay.com/