Confirm whether this is the same business moving
A branch relocation, a new business replacing an old one and a service-area change are not the same event. Record the business name, identity, operating model, old address, new address and effective date. Do not rename a closed business's profile to represent an unrelated new business.
Google's review-transfer guidance generally advises against creating a new profile simply because the same business moves. However, its current location policy has separate rules for venues whose physical identity is part of the experience, such as dining, lodging and entertainment. Those rules can require closing the old profile and creating a new one.
Check the policy for your business type before editing or creating anything. If the guidance is unclear for your case, ask official support rather than assuming one move procedure fits every business.
Update the location page people actually use
Put the new address, move date, opening arrangements, phone number and directions on the relevant branch or contact page. During the transition, explain whether the old premises still accept visitors. Replace embedded maps and check the destination on a phone.
Keep a stable branch URL where it still represents the same branch. A physical move does not automatically require a domain migration or a new page address. If an old address is embedded in the URL and a change is justified, plan the redirect and internal-link updates deliberately.
Update visible information and any LocalBusiness structured data together. Do not leave one branch's new details in every location template. For several branches, use the multi-location record.
Use a move-day ownership sheet
This example organizes the work. It does not replace Google’s verification or profile-specific instructions.
Expect a change in the local search context
A different location changes the business's relationship to nearby searchers and competitors. Keeping the same profile or reviews does not preserve every ranking. Compare searches from consistent locations and record the date the business information changed.
If the profile becomes restricted, use the suspension preparation guide instead of creating unplanned duplicates. If only the service area changed, keep the website's travel coverage truthful; do not invent premises in every town.
Finish by testing the actual customer journey: search, open the branch page, request directions, call or send an inquiry. Correct information that gets a customer to the wrong door is not a successful move.
Before and after your business address change
- Confirm whether customers visit the new premises and whether the location qualifies for a publicly displayed Business Profile address.
- Update the existing profile, website contact details, business structured data, and priority directories consistently.
- Test the map pin, directions, and location-page URLs; if a URL changes, check its 301 redirect to the relevant replacement.
Questions about moving your business address
Should I create a new Google Business Profile when my business moves?
For a continuing business, update the existing profile rather than creating a duplicate. Google may require verification after the address change, so retain account access and prepare evidence of the new premises. If duplicate profiles already exist, resolve which profile should remain before making further changes.
Will moving my business affect my reviews or Maps visibility?
For a straightforward move of the same business, reviews generally remain with the existing profile. Maps visibility can change because your distance from searchers changes. Keep the business identity consistent, confirm the map pin, and compare visibility from consistent search locations alongside profile interactions.
Should I display my home address if I travel to customers?
If customers do not visit your premises, use a service-area profile and hide the address. Display an address only for an eligible location where customers can visit during your stated hours. Do not substitute a virtual office, and avoid exposing a hidden home address through website copy or structured data.