Independent SEO specialist · Tallinn / Worldwide
SEO from research to implementation.
I’m Ümit Karatay, an independent SEO consultant with 10+ years of experience. I help businesses improve their content, fix technical SEO issues, and reach customers through Google and AI search.
Work with me by email and shared documents.
Agency experience at GroupM. Independent projects I build and run myself.
My contribution to the MIXX Award-winning Kliksa project
10+years in SEO
100+agency client websites
Selected brands I worked with during my agency career
Past agency projects, not a list of current clients or endorsements.
Selected work
E-commerce SEO. Part of a Bronze MIXX Award project.
My work on Kliksa at GroupM contributed to the project recognized by IAB Türkiye.
Read the project storyIndependent publisher projects
Websites I build and run.
My own websites keep the work practical: research, build, publish, measure and improve.
Zovovo
Turkish-language guides, comparisons and explainers. A hands-on project for content strategy and WordPress SEO.
Supplement Explained
An English-language publisher about supplements and ingredients. Clearer structure, careful sourcing and better content workflows.
Working together
You know who is doing the work.
You work directly with me. We agree what matters, document the plan and keep track of what changes.
- 01
Understand the website
I review what you sell, who your customers are, and what you want to improve. Your pages and existing search data help me see where to start.
- 02
Research the opportunities
I compare your content and technical setup with the search results. I look for missing information, underperforming pages, and problems that make the site harder to use or find.
- 03
Make the changes
We agree on the work and fee before starting. I update content and WordPress pages, or work with your team on changes that need a developer.
- 04
Check and report
I check the published changes and report on relevant search performance, traffic, and customer inquiries where tracking is available. That helps us choose the next priorities.
FAQ
A few useful answers
How much does SEO consulting cost?
The fee depends on the website, the work needed, and whether you want an audit, implementation, or ongoing support. Send me a short description of the project; I’ll explain the proposed work and price before we start.
Can we work together without calls?
Yes. I work remotely with teams worldwide, mainly through email and shared documents. My written English is strong; speaking and listening are still improving. If you prefer Turkish, we can also arrange a call.
Do you offer one-time projects?
Yes. You can start with an audit, a content plan, a technical investigation, or a set of WordPress updates. Regular support is also available if you need someone to keep working on the site.
How do you measure SEO progress?
I track completed work separately from search results. Depending on the project, I review relevant queries, page traffic, indexing, and recorded inquiries or sales. We agree on the measures at the start. Rankings and results cannot be guaranteed.
Let’s get to work.
Tell me about your website and what you want to improve. We can start with a message.
Tell me about your websiteumitkaratay@gmail.com