SEO for product pages, categories, and your catalog
E-commerce SEO Services
I work on the product, category, and technical SEO issues that make it harder for shoppers to find your store. At GroupM, I worked on SEO for Kliksa and Teknosa. Today, I use that experience to plan content improvements and work through technical changes with your team.
01
Choose the right category pages
I compare search demand and competing pages with the products you actually sell. That helps identify which categories need better content, which need subcategories, and where a buying guide would be more useful than another shopping page.
02
Review filters and pagination
Filters help shoppers narrow their choices, but can create many similar URLs. I review filter combinations, sorting, variants, pagination, and internal links together. Useful collections may deserve a search landing page; duplicate versions need a suitable technical approach.
03
Improve product information
I review titles, descriptions, specifications, compatibility details, and links to related pages. Product facts come from information your team can verify. Where included, I check that Product structured data matches visible prices, availability, and other page details.
04
Handle out-of-stock products
A temporarily unavailable product is different from a discontinued one. Depending on demand and available alternatives, the right choice may be to keep the page, explain availability, link to replacements, or redirect it to a close successor. I help set rules your team can use as stock changes.
05
Work with your team and measure progress
I prepare category and template recommendations with examples, then check agreed changes after release. I can handle suitable WordPress updates directly and coordinate other platform work with your developer. Reporting compares relevant search traffic with available sales data, taking stock and seasonal changes into account.
Working together
You know who is doing the work.
You work directly with me. We agree what matters, document the plan and keep track of what changes.
- 01
Understand the website
I review what you sell, who your customers are, and what you want to improve. Your pages and existing search data help me see where to start.
- 02
Research the opportunities
I compare your content and technical setup with the search results. I look for missing information, underperforming pages, and problems that make the site harder to use or find.
- 03
Make the changes
We agree on the work and fee before starting. I update content and WordPress pages, or work with your team on changes that need a developer.
- 04
Check and report
I check the published changes and report on relevant search performance, traffic, and customer inquiries where tracking is available. That helps us choose the next priorities.
Related work
My SEO work on Kliksa and Teknosa.
Kliksa + Teknosa · agency work at GroupM Istanbul
- 01My role
- At GroupM, I worked on technical and on-page SEO priorities for Kliksa and Teknosa, major Turkish e-commerce platforms, and coordinated implementation with the teams involved.
- 02Why it matters
- That work involved product and category catalogs, where search intent, page structure and implementation priorities need to fit together. I bring that experience to catalog reviews and category-content planning today.
- 03The public reference
- The Kliksa SEO project received a Bronze MIXX Award. My contribution was part of the wider agency team’s work; the IAB Türkiye award record is linked on the project page.
See an example deliverable format
Illustrative format, not an actual client report.
- 01Category opportunity sheet
- Match a commercially important category to its search intent, competing page types and relevant product range.
- 02Template recommendations
- Specify title, heading, category copy, internal-link and crawl priorities, with example URLs for the team.
- 03Post-change checks
- Verify the published category and affected product paths. Compare organic landing-page trends separately from sales attribution.
FAQ
A few useful answers
How much does e-commerce SEO cost?
The fee depends on your catalog, platform, templates, and the work needed. We can start with selected categories, an audit, or ongoing support. Implementation responsibilities are agreed before starting.
Do you work on Shopify, WooCommerce, and custom stores?
I can audit SEO requirements across these platforms and work with your developer. My strongest direct implementation experience is WordPress. We agree which changes I’ll handle and which need your development team.
Should product filters be indexed?
Some filters match a real shopping need and a stable product range; others only repeat an existing page. I check search demand, the products, and the URL behavior before recommending a rule.
Should I delete out-of-stock product pages?
Not automatically. I first check whether the product will return, whether a close replacement exists, and whether the page still helps visitors. The same rule won’t suit every product.
Does this include Google Ads or Merchant Center?
No. This service covers organic website SEO. Paid advertising, Merchant Center, and feed management are not included.
Let’s get to work.
Tell me about your website and what you want to improve. We can start with a message.
Tell me about your websiteumitkaratay@gmail.com