Ecommerce SEO services

I begin with the ranges that matter to your business: what you sell, what is available and where you can fulfill orders. I compare that with search demand, competing pages and the categories and products already on your website.

The result is a page-and-template priority list. Illustrative decisions:

Each priority includes the affected URLs, proposed work, owner and information needed from your team. This lets you compare an individual page update with a template change that affects much of the catalog.

Category optimization can include clearer page titles, useful subcategories, better links to products, and copy that answers a shopping question. I also review whether the page actually presents the products implied by its title.

An illustrative example: consider a store selling office equipment. Someone comparing document scanners needs a usable selection and information about scanning speed or software compatibility. Someone searching for a particular model needs the exact product, specifications, availability, and buying details. I would research your market before deciding which pages to change.

The work might improve an existing collection rather than create another article. My category page SEO guide explains how descriptive copy, product listings, and navigation can work together without burying the products beneath a long introduction.

I check how those pages are connected, too. Google recommends linking through categories and subcategories to products; a product available only through an internal search box may be missed during crawling.

Size, color, brand and sorting controls can create many combinations of URLs. I map the actual URL patterns before recommending what search engines should find. The Google faceted-navigation guide explains the crawl implications.

I document representative URLs and the proposed rule, then ask your developer to confirm how the platform applies it. The release check covers useful filtered shopping paths as well as search-engine output. Canonical tags and crawl controls serve different purposes; the plan explains the reason for each setting.

If you are comparing platforms or planning a move, the Shopify versus WooCommerce SEO guide shows which catalog and implementation questions to settle first.

I can help revise product copy using verified specifications and information from your team. Depending on the range, that may mean clarifying compatibility, materials, dimensions, what is included, or where to find shipping and return information.

Stock changes also need attention. A temporarily unavailable item and a permanently retired product may require different decisions. I review the page’s purpose and available alternatives before recommending what to keep or change.

Where relevant, I check the structured data that describes products to search engines. Google’s product documentation explains how details such as price and availability can appear in search. I look for consistency with the visible page; adding markup does not guarantee a particular search appearance.

Follow the shopping path.

My hands-on platform experience is with WordPress. I can make suitable content, title, and internal-link changes there, after reviewing how the store is built. Work involving a store extension, theme, or custom functionality may need your developer.

For other ecommerce platforms, I can research opportunities, prepare copy and SEO instructions, and coordinate with the person responsible for implementation. I confirm that division before work begins rather than assume that every platform change is included.

Depending on the assignment, you receive finished copy, page-level recommendations, or technical instructions with examples your developer can inspect. After agreed changes are published, I review the affected pages and check the implementation. Advertising and product-feed management are not automatically part of this service.

I have more than 10 years of SEO experience, including past agency work on Kliksa and Teknosa. I contributed to the Kliksa SEO project, which received a Bronze MIXX Award.

This experience comes from previous agency roles. I assess your store’s catalog, competition, and development needs before recommending changes.

I report on the categories and products we worked on, with the release dates beside the search data. Relevant queries, impressions and clicks show how discovery changes. Correctly configured ecommerce data can show the orders and revenue associated with organic visits.

Stock, promotions and seasonal demand help explain the comparison. If traffic improves but purchases do not, I review the product information and shopping path with your team. The next recommendation should follow what is happening in that range.

For a focused assignment, we agree on the pages or template and the handoff. For ongoing support, we use findings and the available capacity to choose the next work. You can start by sharing one category or product group.

Share your website, the products you want to sell more of, and what you are noticing. It is also helpful to know whether you have a developer or content team. I will follow up in writing with questions and a proposed starting scope.

Send an ecommerce SEO inquiry