International SEO consulting

I start with the countries where you can serve customers and the offer available in each. Delivery, stock, payment, support and local terminology belong in the same decision as search demand.

You receive a market-and-page plan:

If you already attract visits from a country, I review which pages and searches bring them. The recommendation explains why a market deserves attention and what would be needed to pursue it. We can begin with one country or improve an existing language version.

A translated keyword is a starting hypothesis. I check the phrasing people use, the results they encounter, and the information they need before choosing a supplier or product. A country and a language are separate choices: an English-language page may serve more than one market, while one market may need several language versions.

An illustrative example: imagine an equipment supplier considering two markets. If research shows that buyers in one expect a purchasable product catalog while buyers in the other need specifications and a project quote, a direct translation would leave an important gap. The page type, buying information, and next step may all need to change.

My international keyword research work connects relevant searches to page purposes. Your team receives a reason to adapt, keep, or create a page, rather than a list of foreign-language phrases to insert.

A useful international plan preserves pages that already meet the need and identifies the details that must change for a new audience.

Illustrative adaptation: an equipment supplier uses the same product across two markets. One version may need locally used terminology, compatible specifications and available delivery options. Another may need project-estimate information and the documents procurement teams request. The actual research and your offer determine that difference.

The handoff maps the existing URL to its intended language or regional counterpart and records the content changes. An unmatched page is flagged: it may need its own version, a different destination in language navigation or further research.

That map connects the international keyword research to writing and technical implementation. For stores, it also accounts for the categories and products you actually sell in each market through an agreed ecommerce SEO scope.

Local needs, not just translated words.

Technical work should support the market and content decisions. I review whether the intended versions are accessible and how search engines are being told about them.

Hreflang identifies alternate language or regional pages. I check whether the right URLs are paired, including reciprocal references. Google’s localized-versions documentation explains these relationships.

Canonical signals identify a preferred version of similar pages. I review whether they conflict with the versions you want available in search. Google’s canonical guidance recommends a suitable same-language canonical when using hreflang; pointing every translation to the original language deserves careful review.

I also check navigation between versions, redirects, important internal links, and access to localized content. Google recommends distinct URLs for language versions and user-selectable language links, rather than relying on automatic language redirects.

A country domain, subdomain, or subfolder is assessed against the existing site and practical maintenance needs. I do not assume a new domain is necessary, or recommend changing established URLs without a clear reason.

I handle the search research, page recommendations and SEO review. Your writers and developers can use a shared handoff with three parts:

Local language review is arranged with the person who can check terminology and market fit. I can work with your existing editor and make suitable WordPress changes. Custom development goes to your developer with specific requirements.

After publication, I check the agreed page relationships and the published copy. The content development service can cover finished writing where that is part of the assignment.

I have more than 10 years of SEO experience, including agency work at GroupM Istanbul. My current independent work includes research, content improvements, and technical SEO, alongside ongoing development of my own Turkish- and English-language publishing projects.

I am based in Tallinn, Estonia, and work remotely. Recommendations, questions, and progress are shared in writing so your marketing, editorial, and development teams can refer to the same decisions.

I review relevant pages and search performance by target country, then consider identifiable inquiries or purchases where tracking is in place. I keep the country of the search separate from the language of the page rather than assuming one proves the other.

Reporting also distinguishes new pages from updated versions and identifies work awaiting implementation. If international visits are growing but inquiries are not, the next review may focus on the offer, language, product availability, or contact process. Aggregate traffic alone should not hide what is happening in the market we chose to develop.

Can we focus on one country or an existing language version?

Yes. A project can cover market research, a defined set of localized pages, or an investigation of your current multilingual structure. Ongoing support is another option. I outline the research, content, local review, development dependencies, and follow-up before quoting the work.

Do we need a separate website for each country?

Not automatically. I assess whether the audiences and offers require separate versions and whether the current structure can support them. The aim is a site your team can maintain, with useful pages for the customers you can serve.

Send your website, the target countries and languages, and whether you already have localized pages. Let me know who handles content and development. I will follow up by email to define a suitable first assignment.

Send an international SEO inquiry