Reach customers across languages and markets
International SEO Consulting
I research how people search in your target markets and help organize the pages they need. The work combines local keyword research, multilingual site planning, and technical checks, with your editors and developers involved where needed.
01
Research each market separately
I compare local search terms, competitors, and results with the products or services you offer. That helps decide which pages to adapt, which to create, and which markets to address first. Translating a keyword does not tell us whether people use it.
02
Connect the language versions
I review language switches, internal links, canonicals, and hreflang annotations so equivalent pages are connected correctly. A new country does not always need a separate page or domain. The structure should fit the business and be manageable for your team.
03
Prepare content for local readers
I prepare briefs around each market’s questions and search results. For languages beyond Turkish and English, wording and specialist claims need review by a native-language editor or someone on your team before publication.
04
Fix problems in existing versions
I look for incorrect language links, conflicting canonicals, redirects, and pages with no internal links. Crawl results and Search Console help identify which language versions are affected. I give your developer examples and check agreed fixes.
05
Track markets separately
I review country-level queries, page performance, and available traffic or conversion data. Keeping markets separate makes the reporting useful: demand, competition, and seasonal patterns can differ considerably.
Working together
You know who is doing the work.
You work directly with me. We agree what matters, document the plan and keep track of what changes.
- 01
Understand the website
I review what you sell, who your customers are, and what you want to improve. Your pages and existing search data help me see where to start.
- 02
Research the opportunities
I compare your content and technical setup with the search results. I look for missing information, underperforming pages, and problems that make the site harder to use or find.
- 03
Make the changes
We agree on the work and fee before starting. I update content and WordPress pages, or work with your team on changes that need a developer.
- 04
Check and report
I check the published changes and report on relevant search performance, traffic, and customer inquiries where tracking is available. That helps us choose the next priorities.
Related work
Planning English and Turkish service pages.
umitkaratay.com · bilingual website · September 2026
- 01Research markets separately
- For this website, I researched English queries in the US and UK separately from Turkish queries in Turkey using DataForSEO. I compared search intent and competing landing pages rather than adding the markets’ search volumes together.
- 02Map the right page
- I gave each service a distinct page in both languages, with its own titles and wording. GEO and AEO stay together as one service; I did not create near-identical pages for every acronym or city.
- 03Connect the language versions
- I connected matching pages with language links and hreflang, and checked their canonical URLs. This shows the implementation on my own bilingual site; it is not a claim of established rankings in every market.
See an example deliverable format
Illustrative format, not an actual client report.
- 01Market and URL map
- Match each language or market to its intended page and search intent, rather than duplicating every keyword.
- 02Technical checks
- Record language targeting, reciprocal hreflang, canonical alignment and internal links between equivalents.
- 03Local review
- Flag copy that needs a native-language review. Compare results by market instead of combining incompatible audiences.
FAQ
A few useful answers
Is translating the website enough?
Usually not. The terms people use, the results they see, and the information they need can vary. I check those differences before planning the translated pages.
Do I need a domain for each country?
No. Subfolders, subdomains, and country domains can all be appropriate. I review your existing setup and resources before recommending a change.
Can you work on languages you don’t speak?
Yes, on research, site structure, SEO planning, and technical coordination. Final wording and specialist claims in other languages should be checked by a native-language editor or your local team.
Does hreflang fix international SEO?
It helps connect equivalent language or regional pages. It does not replace useful localized content, correct indexing, or clear internal links.
Can we start with our existing markets?
Yes. I can audit your current language versions before you add more. The fee depends on the markets, templates, and depth of review.
Let’s get to work.
Tell me about your website and what you want to improve. We can start with a message.
Tell me about your websiteumitkaratay@gmail.com