- Project setting
- Websites I own
- Examples
- Zovovo · Supplement Explained
- My role
- Research, SEO and publishing
Research with site data
I use Google Search Console, Google Analytics, and DataForSEO to compare search queries, page performance, and competing content. I then decide which pages to update and which new topics deserve a page.
Site-specific content workflows
I create rules and briefs in Codex or Claude for each website. AI helps with research, drafts, images, and repeatable tasks. I review the content myself rather than treat the first draft as finished.
A page should connect the customer’s question to the information and next step they need.
An explanatory diagram, not a project screenshot or performance data.
WordPress and publishing
I manage page structure, titles, internal links, and publishing. Where supported, the workflow saves content as a draft. I check sources, claims, links, and layout before publication; health content also requires particular care with evidence and wording.
Follow-up on the live pages
I check the published changes and compare relevant search data over time. The project pages below explain the work and show dated comparisons. These are ongoing sites, so the work continues beyond those reporting periods.
Zovovo and Supplement Explained are two examples from my own websites. Their individual pages include the results and measurement notes.
A decision before every draft
A content opportunity does not always need a new URL. I first check whether an existing page can answer the question, whether two pages serve different needs, and which sources can support the claims. My site-specific instructions then guide the brief, draft and publishing checks. I keep the final review and release decision with me.
The same research process, different editorial decisions.
- Zovovo
- For the documented content refresh, I reduced repeated sections, brought openings closer to the reader’s question and added relevant links. The August 2026 changes are separate from the earlier growth comparison.
- Supplement Explained
- I kept explanatory pages, brand guides and product analyses distinct rather than merging everything that shared a keyword. Sources and the wording of health claims needed a separate editorial check.
This is the decision process behind my content optimization and WordPress SEO support—not a promise to repeat the same changes on every website.