Independent publisher projects

Zovovo: refreshing content with search data.

A Turkish-language publishing website I own and manage. I use search data to decide what to update, then work through the content, internal links and technical details myself.

Ongoing projectContent and SEO work is ongoing. Results below reflect the stated reporting periods.

Observed progress

+334%

Clicks from Google search queries

Feb–Jul 2026 vs Aug 2025–Jan 2026

Organic query clicks across two six-month periods

Change from the previous period (%)

Aug 2025–Jan 2026Previous period
Feb–Jul 2026≈334% increase

Bar lengths show relative change, not click counts. Each period covers six calendar months, with slightly different day counts.

Source: my August 2026 Zovovo case-study report, based on Google Search Console query data. This is a historical comparison, not a live performance feed.

Average position
30.1 → 15.0
Search visibility
Organic results + Google AI features
My role
Research, implementation and publishing

Choosing which page to improve

I compare the searches a page appears for with the questions it answers. When pages overlap, I decide which one should cover the main topic and what the others need to do differently.

Make the content more useful

Depending on the topic, updates include clearer explanations, comparisons, examples and practical next steps. I review source quality and wording, improve internal links, and check headings, structured data and mobile presentation.

AI support, personal review

I use Google Search Console, Google Analytics, and DataForSEO in my research. Site-specific instructions guide the AI-assisted drafts and publishing tasks. I review the content and changes before they go live.

What the comparison shows

Reported organic query clicks increased by approximately 334%, while average position improved from 30.1 to 15.0. These are aggregate observations across the comparison periods, not a claim that every page improved or that one intervention caused the entire change.

Visibility in Google’s AI features

The report also records visibility in Google AI Overviews and AI Mode during 18 May–1 August 2026. This is separate from the organic comparison above. It is not evidence of ChatGPT citations, unique visitors or sales.

Tell me about your projectVisit the website

Related work

Supplement Explained

Let’s get to work.

Tell me about your website and what you want to improve. We can start with a message.

Tell me about your website