- Average position
- 30.1 → 15.0
- Search visibility
- Organic results + Google AI features
- My role
- Research, implementation and publishing
Choosing which page to improve
I compare the searches a page appears for with the questions it answers. When pages overlap, I decide which one should cover the main topic and what the others need to do differently.
Make the content more useful
Depending on the topic, updates include clearer explanations, comparisons, examples and practical next steps. I review source quality and wording, improve internal links, and check headings, structured data and mobile presentation.
A page should connect the customer’s question to the information and next step they need.
An explanatory diagram, not a project screenshot or performance data.
AI support, personal review
I use Google Search Console, Google Analytics, and DataForSEO in my research. Site-specific instructions guide the AI-assisted drafts and publishing tasks. I review the content and changes before they go live.
What the comparison shows
Organic query clicks increased by approximately 334%, while average position improved from 30.1 to 15.0 across the two six-month reporting periods.
Visibility in Google’s AI features
The report also records visibility in Google AI Overviews and AI Mode during 18 May–1 August 2026, a separate window from the organic comparison.
An implementation example
August 2026: a content refresh
- Before
- Repeated sections made the page harder to use; titles and openings needed a closer match to the search queries.
- Editorial decision
- Consolidate repeated blocks and rewrite priority sections around the reader’s question. Review sources before accepting a draft.
- Related pages
- Add contextual links from relevant articles rather than repeating an identical link block everywhere.
- Publishing check
- Preserve useful media, flag duplicate sections and inspect the finished mobile page. This work is later than the historical growth comparison.
An edited summary from implementation records. The period comparisons above are not an experiment isolating the effect of this change.
The work behind this project
Research, briefs and page updates are part of my content strategy and optimization work. Page structure, publishing checks and internal links sit within my WordPress SEO support. Both service pages include examples of changes I have made.