- Average position
- 13.4 → 10.6
- Organic clicks
- ≈14.6× · from a low baseline
- US share of Google AI impressions
- ≈40% · separate three-month window
Research before rewriting
I combine Search Console queries, Analytics and DataForSEO research to find useful topics and pages that need more work. I review competing pages, the reader’s intent and the existing content before deciding whether to update a page or create a new one.
From draft to publication
I manage WordPress, page structure, and internal links. Site-specific briefs guide AI-assisted drafts, then I verify sources and factual claims, edit the wording and check the finished page. Health-related statements receive particular attention to the evidence and its limits.
Check the evidence behind an answer and record observed source links with the exact buyer question, platform, and date.
An explanatory diagram, not a project screenshot or performance data.
Comparing two 12-week periods
Across two consecutive 12-week periods, organic search impressions reached approximately 3.9 times their previous level. Organic clicks reached approximately 14.6 times their previous level, from a low starting baseline.
Search queries moved closer to the first results
For “california gold nutrition review”, average position improved from 11.4 to 4.7. For “is now foods a good brand”, it improved from 16.8 to 8.5. These selected examples use the same 12-week windows, averaged across countries and devices.
An international audience in Google’s AI features
Around 40% of the site’s Google AI Overviews and AI Mode impressions came from the United States during 11 June–10 September 2026, providing a separate view of its international search visibility.
An implementation example
July–August 2026: page structure
- Page types
- Explanatory content, verification guides, brand guides and individual product analyses.
- Decision
- Keep distinct reader needs on distinct pages. Rewrite openings and internal links rather than redirecting every overlapping topic.
- Preserved
- Useful existing URLs and a separate purpose for each page.
- Checked
- Live response, canonical, headings, structured data and internal destinations.
An edited summary from implementation records. The period comparisons above are not an experiment isolating the effect of this change.
The work behind this project
Research, briefs and page updates are part of my content strategy and optimization work. Page structure, publishing checks and internal links sit within my WordPress SEO support. Both service pages include examples of changes I have made.
My GEO and AEO approach explains how I interpret visibility in Google’s AI features without treating organic search, AI impressions and business outcomes as the same metric.