AI search optimization and GEO services

Search visibility depends in part on whether relevant pages can be found and understood. For Google’s AI features, Google says established SEO practices remain relevant. I review work already underway so technical fixes and content improvements can stay in one plan.

AI search adds other questions to investigate: How is the business described? Does the answer link to your site or to someone else? Are details accurate? What makes a cited page useful to a potential customer?

You may see this work described as generative engine optimization (GEO) or answer engine optimization (AEO). Providers use those terms with overlapping scopes. My SEO, GEO, and AEO guide explains the terminology; a proposal from me specifies the actual work rather than treating each label as a separate package.

I start with the questions people ask while choosing an offer like yours. The sample includes discovery and comparison questions as well as appropriate branded checks. We agree on the platforms, markets and repeat dates before collecting observations.

The research becomes a practical source-and-page review:

You receive dated answer observations, source URLs and the proposed page changes. The record explains whether the change belongs on your website or needs action from another publisher.

You can inspect my 14-query Google AI Overview study to see a dated source review. It is a same-day country-level sample, useful as an example of the method.

Clear answers need sound sources.

An illustrative example: a small service business might ask which scheduling software suits a three-person team and works with its existing accounting system.

A product page saying “built for every business” gives little help with that decision. More useful information could explain supported integrations, setup requirements, relevant limitations, and the type of customer the product is designed for. I would verify those details with the business before adding them.

I can rewrite an existing page, prepare a new page for a genuinely different need, or create a brief for your writer. The work uses your verified product details, relevant examples and sources to make the buying decision clearer.

I use AI-assisted research and drafting where useful, then review the sources, wording, and final recommendations myself.

I investigate access restrictions, indexing issues, and other technical problems affecting the pages we want to make discoverable. Suitable WordPress changes can be included; custom development requires an agreed handoff to your developer. My technical SEO service covers that investigation and implementation support.

The controls differ by platform. OpenAI documents OAI-SearchBot for search and GPTBot for model training, with independent preferences. I do not treat permission to appear in search as permission to use content for training.

For Google, I also review the relevant Search generative AI control in Search Console. This is a Google Search setting, not a universal control for ChatGPT, the Gemini app, and other assistants. Changes are discussed before implementation, including any restrictions you intentionally want to keep.

I define the measurement before the work starts, so you know which results the report can show.

Question observations include the platform, mode, language, market context and date. Repeated checks use comparable conditions; their coverage is the defined sample.

Where available, Google’s Generative AI performance report provides site-link impressions in AI Overviews and AI Mode. Those impressions overlap with Web performance and should not be added to the Web total. I confirm property access and data availability before including that report.

Analytics helps with identifiable visits and outcomes; it cannot count every answer that mentions you. The AI visibility measurement guide provides practical tracking fields and examples. Paid tracking tools are considered when the question set and frequency justify them.

I have more than 10 years of SEO experience and continue to develop Zovovo and Supplement Explained, my own publishing projects. That work brings search research, editorial decisions, internal linking and technical implementation into the same workflow.

A focused review can lead to page improvements or ongoing observation. The proposal names the platforms, outputs, implementation responsibilities and fee.

Can you guarantee an AI recommendation?

I can research the answers, improve the information you publish and track the agreed questions. The platform decides which businesses and sources it includes. Google explains that its AI features use established SEO foundations without a special markup requirement.

Send your website, the offer you want to make clearer, and any platform you are particularly concerned about. An example question or an inaccurate answer you have seen can help define the work. Please remove private customer information before sharing it.

Send an AI search project inquiry