Technical SEO services

The same symptom can have different causes. A page may be absent from Google because of an access setting, a conflicting URL signal or reasons beyond technical SEO. A traffic drop can also reflect changing demand, content competition or a search-system update. I compare the available evidence before assigning a cause.

The table below is an illustrative guide to how a question becomes a specific piece of work—not a diagnosis of your site.

A canonical tells Google which version you prefer; it is a signal, not an absolute instruction. Likewise, not every 404 response is a problem that needs a redirect. I check the intended use and links first.

For more background, see why a website may not appear on Google or the website migration checklist.

You receive a short decision summary and a working list your team can act on. Each finding connects the observation, the change and the check. Priorities consider the affected pages’ commercial importance, the evidence and the implementation effort.

Illustrative developer task:

For indexing investigations, the record also includes the inspected URL, inspection time, crawl information and canonical observations. Open questions stay visible beside the evidence needed to resolve them.

The SEO audit deliverables guide explains how to turn a finding into an assignable task. It helps you compare audit proposals and judge whether a report is ready for your team to use.

Make the next task clear.

1. Define the investigation. We agree on the problem, page types, access, deliverables and estimated work before the audit starts.
2. Review the findings. I explain the priorities and separate changes I can make from tasks for your developer or hosting provider.
3. Implement the agreed work. Suitable WordPress settings, content links and redirects can be included. Custom code, server configuration and application changes are coordinated with your team.
4. Validate the release. I check the published behavior and representative pages using the affected template, then track the search response where follow-up is included.

You can hire me for an audit without handing over development. If your team implements the fixes, I provide clear instructions and review the SEO aspects of the result. For broader dashboard and page work, see my WordPress SEO services.

Decisions, completed fixes and items waiting on your team are shared in writing. High-impact changes need an agreed backup, testing and recovery approach.

I check the published behavior first: the intended URL loads, key content is present and the affected links or settings work. A change to a shared template gets checks on more than one page.

For an indexing issue, I then compare the live result with Search Console’s indexed-version information. The handoff records both dates so you can see whether Google’s last crawl predates the fix. If the page is accessible but remains unindexed, the next investigation may include content usefulness, competing URLs and discovery.

For speed work, I identify the affected template and interaction. An image loading late calls for different work from a form responding slowly. My WordPress speed and Core Web Vitals guide explains how real-user evidence and diagnostic tests inform those decisions.

Where follow-up is included, the change record sits alongside search visits and correctly measured inquiries or sales. That gives your team a clear account of what shipped and what happened afterward.

I have more than 10 years of SEO experience, including agency work at GroupM Istanbul. I work directly with business owners, marketing teams and developers to turn findings into clear tasks and review the published changes.

The example below comes from Supplement Explained, my own ongoing publishing project. It shows the content requirements, implementation record and release checks together, so you can see how a recommendation becomes a checked page.

Share the website, an affected page and when you first noticed the issue. If you’re planning a redesign, mention the intended launch and platform. That is enough to define a sensible starting point; don’t send passwords in the first message.

Describe your technical SEO project or email umitkaratay@gmail.com.