SEO services

WordPress SEO services

I help improve your WordPress site’s search traffic, content and navigation. I review the pages and settings, explain what needs attention and make the changes we agree on.

What will you receive?

  • Agreed page and WordPress setting changes.
  • A record of updates and checks after publishing.
Tell me about your site

Send your website and what you want to improve. We can start in writing; no call or technical diagnosis is required.

An example of the deliverable

A change log you can keep

Sample change log with illustrative tasks.

Agreed itemRollback recordChangeAcceptance check
An old service URL redirects twiceSave the current redirect rules and hosting backup reference.Use one supported redirect to the agreed final destination.Check status codes, destination and absence of a loop.
The service hero image is oversizedKeep the original file and existing image settings.Resize/compress one image and retain suitable dimensions and alternative text.Check mobile/desktop display, file loading and layout stability.

Title and settings changes are not full content rewrites. Included counts, supported templates and post-change checks are agreed before access is used.

Compare the scopes.

The counts define the work included. They are not a reason to add unnecessary pages or changes.

Included scope

5 priority pages

$395USD · English · one-off

  • Up to 100 crawlable URLs; 5 priority pages
  • Up to 5 redirects, 15 internal-link fixes and 10 images
  • Schema checks for 2 supported template types

Included scope

10 priority pages

$695USD · English · one-off

  • Up to 250 crawlable URLs; 10 priority pages
  • Up to 15 redirects, 30 internal-link fixes and 20 images
  • Schema checks for 3 supported template types

Included in every option

  • Backup and agreed changes before implementation. Work cannot start without suitable access and a safe backup.
  • SEO plugin, sitemap, robots directives, canonical and unnecessary archive settings.
  • Small title, description and heading edits on the included pages; no full rewrites.
  • Redirect/link corrections, appropriate schema configuration and image resizing/compression within the listed limits.
  • Existing caching/lazy-loading settings and mobile/function checks. A change log and recrawl.
  • Seven days of fixes for implementation errors within the delivered scope.

01

What WordPress SEO work can include

The starting point is the part of your website that matters to the business: service pages that should bring inquiries, articles that support those services, or products customers are looking for. I connect the research with changes we can actually make.

Choose the right pages

Use search demand, search intent and available Search Console data to decide which pages to improve, combine or create. You receive a page plan, not just a keyword export.

Improve the content

Write or refresh titles, openings, headings and copy around what customers need to understand. Add useful detail and clear contact options without stretching every page to a target word count.

Connect related pages

Improve navigation and contextual internal links. Review category and tag archives so they help people find information rather than creating several near-identical paths.

Check the WordPress setup

Review sitemap entries, indexing settings, preferred URLs and redirects. Check what your SEO plugin outputs on the page, not just what the dashboard says.

Make and check the changes

Implement suitable dashboard and content changes. Investigate image, mobile and loading problems; identify any work that needs your developer or hosting provider.

02

WordPress keyword research and content priorities

I compare the searches you want to attract with the pages people encounter. The question may be about a service, a price, a comparison or a process. I use DataForSEO, available Search Console data and manual competitor review to decide which page should answer it.

You receive a page plan with a reason for each priority:

Website situationWork I would assess first
A service business publishes articles but its main offer is unclearImprove the service page and its inquiry route
Several pages answer the same buying questionCompare their purpose and performance before choosing an update or consolidation
A useful page appears only in a long archiveAdd appropriate navigation and links from related content
A WooCommerce category attracts the wrong searchesReview the product selection, page intent and buying information

The keyword-to-page mapping guide shows how the research becomes a workable plan. For practical service-business examples, see the plumbing website structure and auto repair website guide.

03

An SEO plugin helps with settings, not every decision

Yoast SEO, Rank Math and similar plugins can manage useful settings. They can’t decide which pages your business needs or verify every claim in your copy. Yoast’s own guidance makes the same distinction between content scores and a wider strategy.

TaskWhat a plugin can help withWhat I assess
Page titles and descriptionsStore and output the settingsWhether they match the page, search intent and offer
Sitemaps and indexingGenerate a sitemap and apply directivesWhich URLs belong in search and whether page signals agree
Content checksFlag selected writing patternsMissing answers, unsupported claims and useful detail
Structured dataOutput supported markupWhether the markup matches the visible page and its purpose

I can usually review your existing setup without replacing it. A paid plugin, new theme or additional tool needs a reason tied to the website—not a place on a standard shopping list.

04

Categories and tags need a purpose

A category should help someone find and understand a useful group of content. I review its introduction, article selection, navigation and search performance together. Tags need the same review; they may be helpful topics or almost identical lists.

Illustrative archive review: an equipment publication has one maintenance category and several overlapping tags. The working list records the archive URL, articles listed, current search activity and links pointing to it. I can then recommend improving the category, retaining a genuinely distinct tag or dealing with a redundant archive.

The handoff explains what happens to each URL and any links pointing there. That matters when older articles and external websites still use an address. The internal-linking guide explains how those pages can support the wider site.

I also check the reading experience: mobile headings, images, menus and forms. If loading or responsiveness is a problem, the WordPress speed guide provides the measurement and implementation questions to resolve first.

05

How we work on the existing site

  1. Agree on the goal and starting pages. You describe the business and the problem; I identify the access needed and propose a defined scope.
  2. Review and prioritize. I examine the relevant search data, page content and WordPress setup, then explain which changes deserve attention first.
  3. Make the agreed changes. I handle the suitable content and dashboard work. Backups, recovery and any developer tasks are agreed before changes that could affect the wider site.
  4. Check and follow up. I review published content, links, SEO output and mobile layouts. Where monitoring is included, I track the affected pages and meaningful business actions after release.

Decisions and progress are shared in writing. For custom theme code, server changes or integrations, I give your developer clear requirements and review the SEO aspects of the result. You’ll know which work I own and which needs your team.

Want to do an initial check yourself? Use the WordPress SEO audit checklist.

PrioritiesAgreed workVerification

Record what matters, who will do the agreed work, and how completion will be verified on the live URL.

06

Experience with the work behind the recommendations

I have more than 10 years of SEO experience, including agency work at GroupM Istanbul. I continue to develop my own publishing websites, Zovovo and Supplement Explained, where research, page updates, WordPress implementation and internal linking are part of the ongoing work.

The example below shows an actual page-structure decision from an owned project: the reason for the change, the implementation and the checks completed.

Findings your team can act on.

Illustrative priority table, not findings about your website.

FindingPageChangeCheck
Incorrect canonicalService templateUse the intended URLCompare HTML and URL Inspection
No contextual internal linksService pageLink from the hub and relevant guidesCheck links and recrawl

An example from my work

A page-structure decision from Supplement Explained

Edited implementation summary · owned website · July–August 2026

Page types
Explanatory content, verification guides, brand guides and individual product analyses.
Decision
Keep distinct reader needs on distinct pages. Rewrite openings and internal links rather than redirecting every overlapping topic.
Preserved
Useful existing URLs and a separate purpose for each page.
Checked
Live response, canonical, headings, structured data and internal destinations.
Explore the Supplement Explained project
What can the deliverables look like?

These formats are adapted to the agreed scope; they are not published client documents.

Page improvement brief
Record the page's purpose, target queries, title, headings and useful internal links before editing.
Implementation record
List the approved WordPress changes, affected URLs and anything that needs a developer.
Verification
Check the published HTML, canonical, indexability and links; record the review date and any remaining issue.

Illustrative working template

Sample working format, ready to fill with your site findings.

WordPress page-plan template

07

Questions before hiring a WordPress SEO consultant

Can you help if I already have Yoast SEO or Rank Math?

Yes. I can review the existing plugin settings and the pages they affect. The work can focus on research, content, internal links or technical issues rather than installing another SEO plugin.

Will you write the content and make the changes?

Both can be included. The proposal separates research, copywriting, dashboard implementation and follow-up so you know what you’re hiring me to do. I’ll ask you to confirm business-specific facts such as services, prices and guarantees before they are published.

Do I need a new theme or a faster hosting plan?

Not necessarily. I investigate the source of the problem before recommending a replacement or upgrade. Some changes can be made in WordPress; custom code or hosting changes may need your developer or provider.

Can we start with a few pages instead of a monthly contract?

Yes. A focused review, a group of page updates or agreed fixes can be a separate project. Ongoing support makes sense when there is continuing content and technical work, not simply because the site uses WordPress.

What does WordPress SEO cost, and how long does it take?

The estimate depends on the pages, research, writing, implementation and follow-up involved. I provide a scope, estimated hours or project fee, and delivery plan before work starts. Completing the changes and seeing movement in search are different timelines; I don’t promise a fixed ranking date.

How will we know whether the work is helping?

I separate completed website changes from search and business results. Depending on the available tracking, we can follow relevant queries, impressions, clicks and organic inquiries or sales—not just a plugin score. The reporting period and affected pages are defined so the comparison is meaningful.

Does this also help with Google AI Overviews?

The same work can support useful, accessible content for search, including AI features. It does not guarantee a citation. If AI visibility is a main objective, we can add query and citation research through a separate AI-search optimization scope.

08

Tell me what you want your WordPress site to do better

Send the website and the issue or goal that prompted you to look for help. A few lines are enough; you don’t need to choose the right SEO term or share login credentials in your first message.

Describe your WordPress project or email umitkaratay@gmail.com.

Get help with your WordPress site

Illustrative deliverable excerpt

A WordPress issue log your developer can act on

Search Console findings are checked against crawl data, WordPress settings, plugin output, and logged-out page responses. The handoff distinguishes configuration changes from theme or plugin work and gives each item a production-safe acceptance check.

Illustrative WordPress SEO review showing noindex settings, WooCommerce filter URLs, and mobile rendering findings with assigned owners.
Illustrative diagnostic view — connects WordPress configuration and crawl evidence to specific changes and production checks.
Sample finding-to-action log
Observed signal / URL patternRoot causeAction & ownerVerification check
Production pages return a noindex directive, and Search Console reports exclusion by 'noindex'.The production deployment inherited staging’s search visibility setting, with the directive also present in cached responses.Developer: correct the production visibility setting, remove any identified host-level noindex rule, and purge page and CDN caches. Keep staging protected by authentication.Check logged-out response headers and HTML for remaining noindex directives. Run URL Inspection’s live test, then check the indexed record after recrawl; separately confirm staging still requires authentication.
WooCommerce exposes repeated ?orderby=price and combined ?filter_... URLs through crawlable navigation.Layered navigation generates redundant combinations without separating sorting states from useful filter landing pages.SEO: identify filters worth indexing. Developer: consolidate sort-only URLs to the base category, reduce redundant facet links, and retain deliberate landing pages for approved filters.Sample base categories, sorting URLs, and approved filter pages. Compare content, canonical values, robots access, and sitemap inclusion; canonicalized URLs must remain accessible for Google to read the signal.
Search Console flags a mobile LCP issue for a URL group; template testing shows the Elementor hero image is discovered late.The hero depends on delayed CSS or widget initialization, while unnecessary builder assets load on the template.Developer: expose the actual hero image early, avoid lazy-loading that LCP image, and remove unused template assets without breaking dependent widgets.Retest representative templates under consistent mobile conditions. Check the LCP element, image discovery, layout stability, navigation, and forms; monitor the field-data group as its reporting window refreshes.

Define the work with SEO audit deliverables, review WooCommerce URL rules with the faceted navigation guide, and use the website redesign guide before changing themes or builders.

Practical guides

Related SEO guides

Understand the problem, compare your options and choose the right support.

All SEO guides