On-page SEO and content optimization

Finished page copy

I can write a new page or revise an existing one, including the SEO title, meta description, headings, body copy, and proposed internal links. The text is prepared for your review, with business-specific claims checked against the information you supply.

This can cover service and category pages as well as articles. A content project doesn’t have to mean a recurring order for blog posts.

A brief for your writer

When you already have a writer or content team, I can prepare a brief explaining the intended reader, the page’s purpose, questions to answer, relevant sources, and internal-link opportunities. Draft review can be included so the research carries through to the final copy.

Publishing support

For suitable WordPress projects, I can add approved copy, update headings and links, and check the live page. On other platforms, I can provide publishing notes for your team. Changes that require a custom design or new functionality are identified separately.

We agree on the pages, the work included, and the fee before the project begins. You won’t have to infer whether a proposal covers recommendations, writing, or implementation.

I start with what you sell, who it suits and the decision the page should help someone make. Then I compare relevant searches, the pages ranking for them and your existing Search Console data where available.

The research turns into a page brief you can inspect:

I assess competitors’ strengths as well as their gaps. A page may work well because it makes a comparison easy or explains a price clearly, even if its wording is ordinary. The recommendation connects those observations to your offer. You can see the handoff fields in my SEO content brief guide.

Help the reader take the next step.

An existing page may already cover the right topic but need clearer explanations or updated information. In that situation, I look at improving it before proposing another article.

A different reader need can justify a separate page. Someone researching how a process works may need a guide, while someone choosing a provider needs service details. I use keyword mapping and search intent to decide which questions belong together and which need their own page.

Similar wording across two pages is not enough, on its own, to justify merging them. I review their purpose and available performance data first. The guide to refreshing content versus creating new pages explains these different starting points.

Illustrative example: an office-cleaning page says “professional team, excellent service” but leaves the buyer unsure what to request.

That gives the reader a useful basis for choosing the business. A short service explanation may need expanding; a repetitive introduction may need cutting. I place the inquiry link after the information that makes the request easier.

The cleaning business website guide shows how this affects page structure and quote requests. The same research can support a clinic’s service information, with clinical facts reviewed by the practice.

Research, drafting and editing follow the same brief. I use AI to organize findings, explore questions and prepare drafts where it helps. I open the sources behind substantive claims, compare the draft with the research and edit for clear, natural language.

Before handoff, I check the page against its intended reader: does it answer the buying questions, use the business facts you approved and give the visitor a useful next step? Sources and facts awaiting your confirmation accompany the draft. If publishing is included, I also check the live layout and links.

Clear answers need sound sources.

When follow-up is included, I review the changed pages’ search visibility and traffic. Inquiries or sales are assessed separately where tracking is available. A page receiving more visits may still need work on its offer or next step; the guide to website traffic without leads explains that distinction.

I continue to use content research, article updates, and internal linking on Zovovo and Supplement Explained, my own ongoing publishing projects. That work includes returning to published pages to decide what should be revised, retained, or covered elsewhere.

Send me the page you’re concerned about, who you want it to reach, and what you would like visitors to do next. For new content, a short description of the topic or service is enough to begin the discussion. An existing draft or writer’s brief is welcome, but neither is required.

Ask about content optimization or email umitkaratay@gmail.com.